CANADIAN SPECIFIC PROGRAMS
This section focuses on all my Canadian-specific shopper advertising programs. These projects focus on tailoring marketing efforts to resonate with the unique preferences and cultural nuances of Canadian consumers. It involves creating localized campaigns that consider factors such as regional diversity, seasonal trends, bilingualism (English and French), and the country's love for outdoor and community-oriented activities. This includes advertising that ensures messages, visuals, and promotions align with Canadian values, lifestyle, and purchasing behavior, whether through in-store displays, digital touchpoints, or local partnerships. Ultimately, it's about making sure the advertising feels relevant and connected to the specific Canadian audience.
NEW YEAR. NEW GOALS. YOUR WAY.
This new year, Molson Ultra is all about celebrating the freedom to be yourself while enjoying a light, refreshing beer. By focusing on Molson Ultra's low ABV, we highlighted how this beer fits seamlessly into moments where balance and authenticity are key. The campaign embraces the idea that you don’t have to compromise on quality or flavor to stay true to who you are. We turned this message into dynamic, eye-catching displays that featured the sleek Molson Ultra can in key retail spaces. These displays were designed to engage shoppers with vibrant visuals and messaging that conveyed the essence of the product: simple, real, and refreshingly light. By integrating the can’s design and a dynamic digital experience, we made sure to reinforce the campaign's message across both physical and digital touchpoints, ensuring that Molson Ultra was seen as the perfect companion for every moment of self-expression.
Completed under (ACD): Mandy Lattin
BLUE MOON HOLIDAY: COZY UP WITH SOMETHING BRIGHT
This Blue Moon program featured two distinct illustrations tailored for on-premise and off-premise occasions, highlighting the versatility of the product for every setting. To engage consumers even further, we ran a national promotion where the grand prize included a MasterChef multi-cooker and a cozy Blue Moon-themed dinner party, complete with a family-style meal for the winner and five friends. These prizes were prominently featured across multiple digital touchpoints, including localized websites, social media channels, and targeted email campaigns, all designed specifically for Canadian audiences. The campaign seamlessly blended fun, culinary inspiration, and the spirit of togetherness, making it a memorable experience for shoppers across the country. In-store, dynamic displays and sampling stations brought the experience to life, allowing customers to taste the product firsthand while interacting with the vibrant, engaging setup.
Completed under (ACD): Mandy Lattin
