Who doesn’t love a good cocktail? Or better yet, the whole bottle. Grab your fav one and enjoy these two projects that I put my heart and (alcohol infused) soul into
MARTEL HOLIDAY GIFTING
Whats better than a full on personalized gifted bottle? The answer is 3 of them. Diving into Martel’s premium lineup of Cognac we created the perfect gift: beautiful deep flavored Cognac + a personalized message from your loved one.
What was my part in this you ask? I created the chosen Key Visual and led the wonderful photoshoot you see below. I directed, hand picked elements, communicated live with the client through the whole process, and pivoted as needed with real time feedback. Post shoot we worked closely with retouchers to get the perfect set of bottles, then retouched in Martel’s logo pattern as a background to really make the natural red color of the cognac stand out. Then finally, we used the pattern to create a gift box to showcase that elevated gifting experience along with a satin bow and gold headline. Perfection.
Completed under (CD): Todd Palisi
CHIVAS LUNAR NEW YEAR
Customized illustrations depicting Chinese Lunar New Year: The Year of the Rabbit. Throughout you’ll find references to traditional lunar new year traditions such as fireworks, Peonies (symbolize wealth and prosperity), lanterns, gold & red (traditional symbolic colors), and of course rabbits. The illustrations are done in a style that is stylistically representative of traditional Chinese embroidery with its differing line weights done in gold.
Completed under (SAD): Rachelle Pucillo
